Women drive a significant portion of consumer spending and media consumption, with estimates suggesting they influence or make up to 80-85% of all consumer purchases. Making women huge drivers of economic growth.

Take 2023’s massively successful Barbie movie. Barbie brought in $1.4 billion in the global box office. It was the highest grossing film in Warner Brothers history. Yet women make up a small percentage of decision makers.

For example in 2022 women comprised 26% of directors, writers, producers, executive producers, editors, and cinematographers. Despite their purchasing power women are vastly underrepresented.